Twitter Marketing Tips For 2019
Apart from Facebook and Instagram, Twitter is another social media platform that is considered
a highly valuable marketing tool for businesses of all types, sizes, and brands. When wielded
properly, it is an incredibly effective marketing tool. But unlike some social media channels,
working with Twitter for your marketing strategies allows you to get exposed to the trends in real-time since your feed gets constantly updated.
So as Twitter content marketing continues to nurture and get more complicated, it is important than ever for you to have a unique Twitter marketing strategy that will play a major role in shaping how you market your content and how
your audience will consume it.
1. Reuse your old content
Your old content can still be useful and this can be done by repurposing. Since this is Twitter,
you can just take a trip down your feed, look for relevant tweets, and retweet them—that’s it.
This retweet can be used for any of your old blogs, infographics, or just a simple tweet that you
think it is relevant.
2. Craft your tweet bank properly beforehand
Do you know what content calendar is? Content calendar, for those who are unfamiliar with this
the term, contains the details on what type or topic will your content be and when you will produce
such content. It is an extremely helpful tool for your content marketing strategy. Likewise,
having a tweet bank read in advance allows you to be more organized, consistent, and clear on
the content your audience will be consuming from your Twitter account.
3. Come up with a schedule of posting
Since 2017 up to this day, customers have shown more preference for personalized content over
generic content. Based on a study conducted just recently by Las Vegas, Nevada based Bobs SEO,
over 62% of millennials want to have personable conversations from brands they interact with.
When interacting with your followers, you can use personalized replies to establish a stronger connection with them. For instance, send them a semantic message that relays how much you value them and their feedback. In doing so,
you can make them feel like they are truly part of a personalized conversation.
4. Include a hint of humor
Many brands are acing their Twitter marketing mainly because of the use of subtle humor in their
tweets and replies. Check out Netflix’s account, and you’ll see yourself how having a humorous
Twitter account can make a world of difference in entertaining users and making their brand
5. Use video marketing
Another great way to enhance your Twitter marketing is to use video marketing as part of your
strategy. That is because tweets that contain videos are known to capture ten times more
engagement from the audience than those that do not. And since 94% of Twitter videos are
viewed using mobile phones and tablet devices, then you also have to ensure that your videos are
optimized for mobile.
6. Keep track of your Twitter metrics
Why do you need to measure your ROI on your Twitter marketing? Easy. It is to ensure that all
your marketing efforts are worthwhile and are doing well, otherwise, you’d be clueless and
wasting your resources on methods that clearly do not positively impact your Twitter marketing
strategy. Also, by learning on how you can monitor the right Twitter metrics, you can gain
insightful decisions about your future marketing campaigns.